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PR and marketing are essential for building and strengthening your brand. Golden Finger helps you communicate your values, capture attention, and build lasting relationships with your audience.
Zlatni PrSt is a creative agency from Split, founded in 2022, to provide a full range of PR and marketing services to clients whose work is connected to Split and Dalmatia.
Thanks to a wide network of contacts from all walks of life and a network of collaborators that includes eminent Dalmatian entrepreneurs, we can fully adapt the offer and services to the client’s needs.
When we agree on cooperation, our contacts become yours, and our knowledge and experience add value to your organization or brand.
Our services
and contribute directly
to your business results
Creating and maintaining relations with the media
Development of communication strategies
Crisis management
Building and strengthening the brand
Writing texts for websites and social networks
Creating content and managing campaigns for social networks
Creating high-quality videos
Individual and group workshops of public performances
PR, or public relations, is a set of strategies used to manage communication between an organization and its public to build reputation and trust. For example, when a company launches a new product, the PR team can organize an event for journalists to get a chance to test the product and write reviews.
PR services are used by a variety of organizations, including businesses, non-profit organizations, governments, and public figures, to improve their reputation and communicate with target audiences. In fact, everyone needs PR. For example, a plumber who has been positively covered by the media several times will certainly have more work than one who has not. PR can also be used by individuals, for example, an entrepreneur who wants to do business with public companies will certainly have better chances if his reputation is positive.
PR can help build a brand through strategic media appearances at select events or social media to create a positive brand perception among consumers and the public. For example, a brand can work with social media influencers to promote their products or services through their profiles.
The success of PR activities can be measured through metrics such as media coverage, number of positive/negative articles, social media engagement, brand awareness surveys, and client satisfaction. For example, after launching a PR campaign, a company can monitor an increase in the number of positive reviews and comments on social media.
PR relies on unpaid or “earned” media content and communication with the public, while advertising relies on paid messages and promotions through the media. PR activities can result in the publication of a positive article about the company in a newspaper, while advertising relies on paid advertisements in the same medium.
The fundamental functions of PR include managing crises, building relations with the media, conducting internal communications, lobbying, and promotion.
A PR strategy usually involves analyzing target audiences, setting goals, selecting appropriate communication channels, developing messages and tactics, and measuring success.
PR can help manage crises by providing prompt and transparent communication with the public, taking responsibility, expressing genuine concern, and providing solutions or plans to remedy the situation. It is important to establish a protocol for crises so that the organization or individual has a clear plan of action in the event of a crisis. In this case, if, for example, an incident occurs in production that can harm the company’s reputation, the PR team reacts quickly by issuing a press release and organizing a press conference.
The following factors should be considered when selecting a PR agency: experience, expertise, reference projects, knowledge of the client’s industry, as well as compatibility with the client’s values and goals.
PR can be used to increase sales of products or services through media reviews, participation in events, publication of case studies or research, and building consumer trust and brand awareness. For example, a restaurant can organize a food tasting for journalists and bloggers to get positive reviews and attract new guests.
